Where We Began ...
METHODOLOGY OVERVIEW
Diving deeper with user research, we were able to inquire about what the user does, why they do it, and how they feel about their experience, so that we can make informed, research-driven, design decisions, based on the needs, desires and perceptions, that also meet the business goals of Common Sense MediaⓇ
TESTING TYPE
Unmoderated
Remote Usability Testing
PARTICIPANTS
FIVE
(2 MALE; 3 FEMALE)
AGE RANGE
18-45
TESTING DATES
March 11 & 12, 2020
TESTING PLATFORM
Desktop
TASKS
Planning included generating carefully worded tasks surrounding the top areas of concern. Participants were reminded that was no right or wrong answer. Measurement of the tasks were both qualitative and quantitative, with results containing the expressed user feedback, along with the success rates of the tasks among users.
TASK 1:
Next week is your niece’s 11th birthday, and she is an avid poetry reader.
Using this site, where would you find poetry books for an 11 year old?
TASK 2:
Where would you find ratings of books about friendship, for 8 year olds?
TASK 3:
Your child brought home a new book from the library, “To All the Boys, I’ve Loved Before.”
How would you find more information and reviews on this book?
ABOUT THE PARTICIPANTS
RECRUITMENT
Recruitment took place, identifying five participants for the testing sessions. Participants provided consent, prior to the test.
There was a mix of experience with review sites among participants ranging from having never used one to using review sites often.
The age range for participants was 18-45, with two males and three females participating.
Four out of the five participants had visited a review site before, at least once, with one user visiting review sites often.
EQUIPMENT
Sessions were conducted remotely on the individual participant’s computers (microphone and camera) using Validately.
Users were prompted to download the Chrome extension, prior to testing.
Users tested on desktops.
(Note: 3 out of 5 users prefer to access websites on desktops)