Usability Testing, Analytics & Information Architecture
Kent State Admissions Website Redesign

 
Old Admissions design with call-to-action buttons, no selector.

Original Design

The original design for the Kent State Admissions website included links to multiple Admissions websites that were all separate. Audience-specific information is not available in this version.

Image of the redesigned Kent State Admissions Homepage, which includes an audience selector and call to action buttons.

Revised Design

The revised Kent State Admissions website is based on user research. It includes a new audience selector tool that will alter the content based on the user’s audience selection. That selection will stay with the user throughout their journey on the site, unless changed.


Source Information: User Study Findings & Recommendations for Kent State University Admissions
Project Partners: KSU UCM & Interactux