Important Items to Keep in Mind

 

Card sorting and survey

  • Use research triangulation when possible. Using multiple research methods allows the research to measure different things. They complement each other and provide separate information that can contribute to a clearer picture.

  • Look back to look forward. Use data analytics to help guide the user research process.

  • Look beyond the UI of a research tool. Download the data and analyze it yourself, in addition to using the charts and metric analysis proprietary user interfaces provide in their tools. This will allow you to compare your findings to theirs and, perhaps, identify additional findings.

  • Data accuracy equates to credibility. Learn to identify reporting error and how to avoid it. Self-perception differs from actual behavior.

  • Know the mission. Be sure to gain a clear understanding of the client's mission.

  • Know your audience. Understanding the target user, their behaviors and the goals of the client help to inform the research process.

  • Design with research in mind. Have a good understanding of major tasks, mental models, opportunities and the like.

  • Accept feedback. Insight from outside sources can help push us beyond our personal boundaries and create the best experience for our users.

  • Don’t lead the user. Carefully craft the survey questions, and do not lead the user to collect their unique feedback.

  • Plan for the unexpected. Recruit extra participants; you never know what may come up, prohibiting them from participating. Prepare for technology glitches and the like with your equipment and supplies. Prepare to mitigate UI issues relating to card sorting — prior to launching the card sorting exercise, test the exercise yourself.

  • Always provide a clear justification for your case. Show value in your results and how it would relate to the client.

  • Save time and money. Proper research can also potentially prevent spending unnecessary dollars, dealing with unsatisfied users, extended timelines, and so forth — that is, if the issues are caught in time during the UX process.

  • Utilize incentives. If the budget allows, incorporate incentives if possible.

  • Iteration is the word. The creative process is never complete.